Product

Brand Guardian

Generic tools check spelling and a house style. This checks your brand.

Point it at anything you are about to publish, a deck, an ad, a page, a line of copy, and it runs the full audit against your real standards: your guidelines, your distinctive assets, your tone, your never-list. Where there is a rule it measures, to the pixel and the hex, contrast, headline width, clear-space. Where there is judgement it judges, against your brand profile, not a generic one. You get one verdict, every flag located, and the fix beside it. The bar it holds is the one a brand guardian who knew your brand would hold, built in, so nothing goes out off brand.

It runs in your own Claude and sits in front of a publish or a deploy. We build it around your brand and hand it over.

Point the guardian at any asset and it runs the full brand audit, then gives one verdict with every flag located and fixed. Here it is on our own Grumpy Fox work.
An original ad
Grumpy Fox ad
Press Run brand check.
On brand · 11 checks clear
Composition
Headline clears the fox breathing space held, never touching
Left-aligned, one line at ~72% width never edge to edge
Fox in its zone, on cream never on colour
Logo to the rule clear space held around it
Balance holds weight even across the frame
Colour
Sky blue #3A7CA5 for data, cream #F4F1EA ground
Orange #F47521 on the "run" wordmark only nowhere else
98.8% on the brand palette 16px dot grid intact
Type
Headline Space Grotesk light, body JetBrains Mono
Sentence case no bold headings, no Title Case
Never-list
Sharp corners, no gradients, no drop shadows, no stock photo
A marketing email
Press Run brand check.
Off brand · 7 to fix
Layout
Logo below the minimum size lost in the header
A wall of text no breathing room, restraint is the brand
Copy
Far too much copy nobody reads to the end
"In today's fast-paced world" a thesis opener, start specific
Slop words "leverage", "game-changing", "unprecedented", "all your needs"
"Most teams", "actually" a generalisation and a hedge
"Shop now!" exclamation mark, almost never

Want the Brand Guardian built for you?

We build it around your brand and hand it over. Or talk it through with Paul first.

Isa
Brand Guardian
Hi, I'm Isa. This is the Brand Guardian: point it at any asset and it tells you what is off brand before it ships. Would you like to talk to Paul about building it for you? You can grab thirty minutes here: cal.com/paul-dervan-mjfd50.
Isa books your call on cal.com and sends Paul a note on what you want.