Content and creative

Anthropic's AI. Good for long-form writing, strategic thinking, and working with detailed briefs. Follows complex instructions and voice guidelines well when you give it the right context.

OpenAI's AI. Strong for brainstorming, quick drafts, and conversational content. Widely used but requires editing for voice consistency.

Design tool for creating ad creatives, landing pages, and brand assets. The industry standard for collaborative design. AI plugins are extending what non-designers can do.

Design tool for people who are not designers. Templates, brand kits, and AI-powered generation. Good enough for social content, email headers, and presentation decks.

Generate images from text prompts. Useful for concepts, mood boards, and social content. Not yet reliable enough for final brand assets without human direction.

• First drafts of copy at speed
• Headline and subject line variants (50 in seconds)
• Cross-platform adaptation (blog post to 10 social variants)
• Image generation for concepts and mood boards
• Translation and localisation

• Create the creative concept and strategic direction
• Define the brand voice blueprint (the lines it would say, and the lines it would never say)
• Build the messaging framework that keeps AI output consistent
• Judge which output is good enough and which is mush
• Feed real customer language, not brand adjectives