Cross-functional coordination

Where cross-functional work actually happens. Channels, threads, quick decisions. The risk is everything becoming a meeting that could have been a message, or a message that needed to be a meeting.

Record meetings and get AI-generated summaries, action items, and transcripts. Useful for accountability but does not replace being present and reading the room.

Track who is doing what by when. The tool matters less than the discipline. Most marketing teams over-tool and under-communicate.

A strong brief takes 30 minutes longer to write and saves three rounds of revisions. Build a template once and use it every time. Include the problem, not just the ask.

• Meeting summaries and action items
• Status reports generated from data
• Slide decks drafted from briefs
• Follow-up emails and campaign updates
• Briefing documents from project data

• Build trust over time with other functions
• Read the room in meetings (AI cannot do this)
• Navigate disagreement without escalating
• Translate marketing language into finance, sales, and product language
• Write briefs that are specific enough to get good work back