CRM, automation, tag management. The stack keeps growing. The skill is deciding what matters and simplifying.
CRM, email automation, landing pages, and reporting in one platform. Good for mid-sized teams. Free tier is generous. The risk is feature bloat, where you pay for features nobody uses.
hubspot.com →Enterprise CRM. Powerful but complex. Usually requires a dedicated admin. If your company uses it, learn to navigate it because all your customer data lives there.
salesforce.com →Trigger-based email sequences. Cart abandonment, welcome series, re-engagement. AI handles the timing and segmentation. You write the strategy and the content.
klaviyo.com →Manages tracking code on your website without needing a developer for every change. If you cannot tag it, you cannot measure it. Essential for connecting your analytics to reality.
tagmanager.google.com →Connects tools that do not natively talk to each other. When a form is submitted, add to CRM, send Slack notification, trigger email sequence. Automation glue.
zapier.com →AI can automate the connections between tools. It cannot decide which tools are worth connecting in the first place. Adding tools is easy. Simplifying takes judgment.