// a book by paul dervan
The Fox Advantage
How to thrive in marketing because of AI, not despite it. 54 short chapters. No jargon. No fluff.
/what_collapsed
Fox thinking,
not hedgehog thinking
The marketing department as we knew it is gone. The stack collapsed. The specialists are being replaced by generalists with tools. And the people who will win aren't the ones who know one thing deeply.
They're the foxes. Adaptive. Curious. Switching between tools and tactics. Building things themselves instead of briefing someone else to do it.
This book is a practical guide to becoming that person, or building a team of them.
54
short chapters
4
parts
0
jargon
/get_the_book
Get the full book
when it drops.
Parts 1 and 2 are available now — download the PDF here. Drop your email and we'll send the rest when it's ready.
Subscribes you to the Substack. Chapters as they drop, full book when it's done.
/structure
Four parts
\01
What Just Collapsed
The marketing department autopsy. What broke, what’s gone, and why average is now invisible.
\02
Better Together
Humans and AI. Where the friction is the point and why robots don’t have skin in the game.
\03
Behaviours
The reps. The poking. The building. The five behaviour shifts that separate foxes from hedgehogs.
\04
Marketing for Leaders
Redesign your teams. Hire for curiosity. Stay in the work. A playbook for the people running the show.
/chapters.md
Table of contents
\part_01 — what just collapsed↓ pdf5 chapters−
\part_02 — better together7 chapters+
\part_03 — behaviours23 chapters+
\part_04 — marketing for leaders21 chapters+