A free online course for marketers. How to get both speed and quality, how to create adjacent value, and how to set yourself up to take advantage of AI in your marketing. Six modules, one released every fortnight. Do at your own pace. Starts 21st September 2026.
A small number of habits get you most of the way with AI in marketing work. Talking to it instead of typing. Keeping a campaign in one project instead of scattered chats, showing it the content you liked rather than describing it.
20 things that get you 80% of the way
An intentional way of setting about marketing work. Techniques for getting clear on what good looks like, for fast research, for the metrics, for building in defences against hallucination. All of it before the work starts, so what follows is quick and consistently good.
A deep dive into the wide range of marketing capabilities you can now build with AI, and how to get them to a genuinely competent standard. No need to stay specialised as a brand, performance, product or research marketer. You add to what you are already good at.
Once you can create adjacent value, you can build the whole system. A website, a chatbot, a calendar, the email, the research that lands before a call. Wired together into one experience for the customer, end to end.
The processes, structures and tools I've used to build agents that do real marketing work, whether that is research, outbound, writing emails or coaching a brief. Getting the workflow right, and getting the quality right.
The other modules are about doing your work faster and better. This one is about the marketing problems and opportunities that were never possible at all, even for a big team. Now is the time to be ambitious and take them on.
Twenty years in brand. Head of brand at O2 Ireland, then CMO at the National Lottery. Head of brand at Indeed and Miro, both global roles. Ireland's Marketer of the Year in 2022.
Run with Foxes is the consultancy. We work with teams to bring twenty years of brand thinking together with AI, so they get faster without losing quality.