Lifecycle email is the work of keeping and growing the people who already know you. Onboarding a new signup, nudging someone who hasn't bought yet, winning back a customer who has gone quiet, growing the ones ready for more. It is where a lot of revenue comes from, and it usually gets skipped because it never stops. The Lifecycle Agent runs it.
It reads the contacts already in your email platform, writes each one the right email for their moment, builds the flows, runs the campaigns, and reads the numbers to keep tuning what works. Every email is in your voice, built on your positioning and messaging framework, not one newsletter sent to the whole list. If you don't have a marketer, it does the job; if you do, it lets one person do the work of five.
We build it around your brand and your messaging framework, then hand it over to run.
Hi Aoife,
If now's not the time, no bother, I'll leave you to it.
The Run with Foxes team
We build it around your brand, your offer and your messaging framework, then hand it over to run in your own email platform. Or talk it through with Paul first.