Who we are

Run with Foxes is a marketing consultancy run by Paul Dervan. We build marketing agents for businesses, software that makes the ads, writes the outreach and runs the campaigns.

Paul is Ireland's Marketer of the Year 2022, awarded as CMO of the National Lottery, which passed one billion euro in revenue for the first time under his marketing team. That work is written up in full here. Before it he was head of brand at O2 Ireland, and after it head of brand at Indeed and Miro, both global roles. Twenty years in brand.

We are based in Ireland and we work with companies in Ireland, the UK and the US.

The way we build is the same every time. Write the craft down as rules once, let the machine execute it exactly every time, keep the human on judgment. That is how you get quality and speed rather than choosing between them.

There is also a free AI marketing course, AI Fluency for Ambitious Marketers. Six modules, one a fortnight, starting 21st September.

The name does double duty. Run with Foxes is also Paul's 2020 book on making better marketing decisions. The Fox Advantage is his new one, on doing marketing with AI instead of around it. Same person, same idea, three things under one name.

If you came for the books, they're here. If you came for the agents, that's the day job, and it's here.