Essays

What my research agent does, what he needs, and why managing him is proper people management.

I always knew the fundamentals. But now I can also do the computing.

Fame brings SEO

What has changed in Search Marketing. And what hasn't.

I press a button, I talk. It types, designs and deploys.

Two findings that change how you'll spend your B2B marketing budget.

If your team spend time or money on versioning digital ads, this is for you.

Building a system takes time. But then it saves me time.

Under the hood of Jo, my AI Growth Manager.

Your role is not a fixed identity.

I’ve now built this system for several different brands.

In a world where we now get fast, easy and confident answers.

Building a system that makes quality ads consistently, easily.

What is GEO and why should you care?

No designer. No UX person. No copywriter. No developer. Here is how: