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Penetration
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← effectiveness
\effectiveness
Share of voice
One piece on this topic, newest first.
Penetration
1
Mental availability
1
Loyalty
1
Share of voice
1
Distinctive assets
1
All pieces
11
Share fell more the longer brands went dark
What happened to market share when brands stopped advertising for a year or more, which brands held up best, and what to weigh before you stop.
30 October 2026
