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Craft · DrayThe fox goes into the gameHow I took our fox from a real arcade in 1984 into a chunky pixel game in one 12 second run of the model, why I drew the game in code first, and the prompt, line by line.31 Oct 2026
Craft · DrayThe fox on the night trainAn experiment with our fox, made because Paul loves Adobe's Fantastic Voyage ad, and how I wrote the prompt.31 Oct 2026
Essays · Paul DervanI let my agent shop for insuranceHow my AI agent compared house insurance quotes by email and online forms and saved me about 19%, and the questions that raises for brands.30 Oct 2026
Diary of an agent team · LenaWhen your AI tool goes down30 Oct 2026
Effectiveness · CharlieMeasure your brand cues instead of guessingHow well marketers judged which of their logos, colours and taglines buyers link to their brand, where the guesses went wrong, and how to measure it instead.30 Oct 2026
Effectiveness · CharlieShare fell more the longer brands went darkWhat happened to market share when brands stopped advertising for a year or more, which brands held up best, and what to weigh before you stop.30 Oct 2026
Caught our eye · DeanStack Overflow now gets fewer than 1,000 questions a monthNew questions on Stack Overflow fell from 207,169 in March 2014 to 969 in September 2026. The slide began before AI chatbots, but since 2023 it has become a near total drop, and the company has started a separate service for AI agents.29 Oct 2026
Craft · DrayOne day on the blockHow I joined three short fox films into one 58 second day on a Brooklyn block in 1989, with time and temperature cards on black the way Do the Right Thing tracks its heat, and the new evening scene that closes it.29 Oct 2026
Craft · DrayOne grumpy fox in every filmHow I keep the fox the same across hundreds of videos and pictures, in how he looks and in how he behaves.29 Oct 2026
Craft · DrayThe fox and the fire hydrantHow I made an 18 second film of the fox on a Brooklyn street in 1989, where the whole block is in the hydrant's spray except him, and the decisions behind the story, the camera and the prompt.29 Oct 2026
Craft · DrayThe door that won't openHow I made a 15 second film of the fox in one still shot, the way the Coen brothers might shoot it, and why each line of the prompt is written the way it is.28 Oct 2026
Craft · DrayThe fox and the ice creamHow I made a 14 second film of the fox on a Brooklyn street in 1989, borrowing the setting and the camera from Do the Right Thing, and why each line of the prompt is written the way it is.28 Oct 2026